Practical guides for QR campaigns, print-to-digital experiences, landing pages, and measurement.
A QR code can do its job perfectly and still produce a disappointing campaign. The phone scans it. The page opens. Then the visitor has no idea what to do next. The QR itself is only the entrance. The landing page decides whether the scan becomes useful. Start with the promise beside the QR code The
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One of the awkward things about print advertising is that it can be difficult to know what happened after the material was distributed. You can print 5,000 flyers, place signs around a venue or send postcards to customers, but that does not automatically tell you how many people acted on them. A dyn
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Static and dynamic QR codes can look almost identical when printed. The difference is not really in the square. It is in what happens after somebody scans it. Choosing the right type before you print can save a lot of trouble later. What is a static QR code? A static QR code stores its information d
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Dynamic QR codes are often described in technical terms, but their usefulness is easier to understand by looking at what people actually do with them.At its core, a dynamic QR code creates a permanent bridge between something physical and something digital.The printed code can stay where it is while
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A QR code looks simple from the outside. It is a square made of black and white modules, a phone scans it, and something opens. What happens behind that scan depends on the type of QR code you created. A static QR code contains its final information directly inside the code. A dynamic QR code works
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It’s no secret that QR codes are still sweeping the globe as one of the hottest mobile business tools available today. The ever-growing popularity of this two-dimensional barcode has already cemented its place in the minds of the consumer mainstream. The exciting marriage of high functionality, tech
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One of the things that you'll really want to avoid when you consider incorporating a new technology into your marketing plans, is using that technology. Technology only works well for marketing when you use it intelligently. If you can get someone to decode a QR code that you've included on marketin
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Incorporating a QR code into your marketing campaigns can be very effective. Using a code generator online at myqrad.com, you can not only generate a QR code. You can also track the effectiveness of your QR codes through analytics. The really important thing, however, is making certain that the QR c
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Think QR codes are only for gadget and tech geeks? Think again. With its humble beginnings in the Japanese auto industry, the QR code has since gained widespread attention as the innovative technology taking mobile marketing by storm. It’s no longer just an acquired taste for those “in the know.” Ab
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At the basic level, what is the role of marketing?At myQRad.com, we believe it’s making real connections in an online world. It’s about using a smart mix of marketing channels and tools to reach others and elicit from them the responses that we – and our customers – can use to connect and develop lo
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Tired of typing those long web addresses to get the information you need? We feel you.In today’s fast-paced world, the successful exchange of information is often determined by the speed and ease in which it can be accessed. QR codes, short for “quick response” barcodes, instantaneously get you wher
Read article →No two QR codes are the same. So, why should they look the same? Since each of these mobile marketing “snowflakes” contains valuable brand or contact information, it’s no surprise that one of the hottest design trends for one of the hottest mobile marketing trends is to get creative with its look. Q
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